BRAND VALUES
Cheeky Honest Homely
CONCEPT
A brand concept inspired by Dan's best friend, Billie.
SLOGAN
Billie's Bikkies. Baked by Dan, approved by Billie.
Billie’s Bikkies is a line of organic dog treats created by a Melbourne-based baker, Dan, and inspired by his rescue Dalmatian, Billie. The brand’s bold colour palette and illustrations of different dog breeds speaks to the cheeky, playful nature of Billie and his pooch pals, while the photographic elements tells the story of Dan and Billie.